This is a very interesting article to go along with what I have been saying for some time now businesses with a website, especially retailers need to have a mobile ready version of their websites so they don’t ignore local shoppers
Have a read!
Retail Mobile Sites Still Win Over Retail Apps [STUDY] http://mashable.com/2012/03/12/retail-mobile-websites-vs-apps/
Big online retailers are still reaching far more users with their mobile websites than their mobile apps, Nielsen’s latest report shows.
The report was conducted on 5,000 U.S. smartphone users who participated in the research.
It shows that the combined reach for five big online retailers – Amazon, eBay, Target, Best Buy and Walmart – was around 50% of users for their mobile website, and around 25% of users for their mobile app in the period from October 2011 till January 2012. The combined reach averaged 52% to 59%.