Archive for Online Merchant Accounts

How To Accept Credit Cards Online Podcast

How To Accept Credit Cards Online Podcast

In this episode of Merchant Mogul, Iman Diaz and Armando Gil change things up a bit with a reversal of roles. Today, Armando gets to ask the questions, and Iman gets to share what he has learned over the last 10 years building and marketing websites for clients in various industries. In this podcast, you will find some juicy tips and golden nuggets of information that will break down the 6 key areas any website owner needs to understand before they can start accepting credit cards online. Luckily, you don’t need to be a complete geek to understand it, and there’s no need to completely master these 6 areas. However, having a good understanding will ensure that when you speak to potential programmers, webmasters and hosting companies, you feel completely comfortable with the building blocks needed to open your website, prepare to accept orders and charge customers’ credit cards. During this episode, Iman makes some great suggestions to help cut costs and increase sales of goods and services, along with some powerful tips to help you make the right selection when it comes to shopping cart software. There are so many options when it comes to shopping carts; it can be confusing and time consuming to shop around for the right software. Iman shares his experience with well recognized companies. It is estimated that shopping carts have an alarming abandonment rate of about 60% and conversation rates of around 2.1% (of course, this varies from marketing to market), so it’s is critical to the success of your website that you take 16 minutes out of your day and listen to this podcast.

Episode Transcription

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Posted in: Online Merchant Accounts

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How To Pick Your Web Hosting

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I was reviewing my news feeds this morning and came across something I just had to share with you, often times so much work is placed on the marketing and development of a website but in my opinion not enough is done to ensure that website owners select the right hosting package to meet their specific business needs. So when I came across this info graph it just about say's everything that needs to be said about selecting the right hosting package for your online business. 

How does that saying go? "A Picture is worth a thousand words"

Till Next Time,
Kim Gil

Posted in: Online Merchant Accounts

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Why Online Merchant Account Providers Are Failing Small Business

How A Chicago Resident Changed The Way I Look At Online Merchant Account Providers

why we need better online merchant account providersToday I wanted to take a moment and introduce myself and talk about why majority of online merchant account providers are failing small business owners from California to New York. Hi my name is Iman Diaz and Kim Gil the CEO of Global Merchant Innovations made an announcement a few days ago that I would now be contributing regular content to this site.

I am a 27 years old and have been self employed my entire career, I own two small business and both are located in Southern California, I tell you this because recently I dedicated to get engaged and it was because of this life changing decision that I came into contact with someone who was college room mates with my fiancés sister. It turns out she was having a hard time finding employment in this economic climate, so instead of continuing to look in the same places hoping she would eventually find a job…she decided to start her own business!

This young lady was a remarkable fresh breath of air because in speaking with her I realized something fundamental in today’s economy, and this vital fact is something I want you to have today.

Her business was hand made beautiful scarfs, and fifty percent of each sale was going to donated to a charitable organization in China (I couldn’t’ remember the name at the time of this blog post) she had visited a few months back, it seems she was very touched by the work that they do and wanted to accomplish two tasks with this new business venture.

How She Didn’t Wait For A Traditional Online Merchant Account

In a span of only two days she setup a website that was ready to accept orders and payments! I was speechless to say the least because that determination is something many business owners are missing today but that’s a topic of another blog post 🙂

I spoke with her because she had some specific questions about her website, she wanted to gain a better understanding of how she could automate the order process, easily keep sales tax records and automate many of the administration tasks she was currently doing by hand. In speaking with her, the vital fact I realized was (keep in mind she recently finished receiving a Bachelors degree in Business) and her school clearly didn’t do enough to prepare her for running a business in today’s economy. Please don’t misunderstand me I am not interested in bashing her education or any other educational institution for that matter, I am simply making a point that these steps were not covered in four years of college tuition.

I spent almost fifty minutes on the phone giving her a synopsis of what took me 10 years to learn. When our call ended I began to realize that even though educational curriculum varies from place to place, if Education doesn’t guide soon to be entrepreneurs on how to setup, run and grow a e-commerce business then every single business that dares call itself a merchant service provide needs to fill that role.

If Online Merchant Account Providers Did Things Differently

I mean does it make any sense for someone to process your transactions and take a percentage but not both showing you how to grow your business? It makes sense to me that if someone helps you collect your money quickly (keep in mind they benefit every time you process a transaction) then they should take the extra step to educating business owners.

In doing so the business can only grow in sales volume thus benefiting both parties! It’s a true win/win situation and if more merchant service providers thought like this, our small businesses would be thriving in this ever changing economy.

This very reason is exactly why I have decided to partner with Global Merchant Innovations LLC and it’s visionary leader Kim Gil.

I’d love to hear your thoughts on rant of the day 🙂
Feel free to post your comments below, on why online merchant account providers are failing small business owners…

Till Next Time,
Iman Diaz

Posted in: Online Merchant Accounts

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