Apple Maintains Lead as top smartphone vendor in US

Following a report from Strategy Analytics earlier this month that had Apple as the No.1 mobile phone vendor in the United States for the first time, research firm comScore is out today with its stats for the three-month period ending in December 2012. ComScore looked at the top smartphone subscribers by OEM and the top smartphone platforms, which doesn’t include mobile phones other than smartphones like Strategy Analytics’ report.

According to the report, Apple was able to increase its share from 34.4-percent in the September quarter to 36.3-percent last quarter. Samsung also increased its share—although was significantly behind Apple but still up from 18.7-percent in the quarter before—to 21 percent of the market. HTC, Motorola, and LG rounded out the last three spots in the category with 10.2-percent, 9.1-percent, and 7.1-percent of the U.S. market in December. While Apple was able to grab the top smartphone vendor position, Android maintained its lead over iOS as the top smartphone platform during the quarter.

Google captured 53.4-percent of smartphone subscribers with Android in Q4, up from 52.5-percent in September. In comparison, Apple came in at 36.3-percent and posted a slightly larger increase than Android with two points from 34.3-percent the quarter before. Growth for iOS and Android, like in previous months, comes at the expense of declines for BlackBerry and Microsoft.

This is starting to get very interesting, for the future of how merchant will do business. If you aren’t paying attention to these stats from time to time, then you really need to start. This highlights another critical point that mobile websites optimized for smart phones is going to be become a corner stone of how consumers will find your products / services. So ask yourself right now… how does your website look on a smart phone?

If you don’t know, then you need to find out because it could very well be impacting your cash flow and take home pay.

Have a great week everyone!

Posted in: Mobile Commerce

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