In this episode of Merchant Mogul, Iman Diaz and Armando Gil change things up a bit with a reversal of roles. Today, Armando gets to ask the questions, and Iman gets to share what he has learned over the last 10 years building and marketing websites for clients in various industries. In this podcast, you will find some juicy tips and golden nuggets of information that will break down the 6 key areas any website owner needs to understand before they can start accepting credit cards online. Luckily, you don’t need to be a complete geek to understand it, and there’s no need to completely master these 6 areas. However, having a good understanding will ensure that when you speak to potential programmers, webmasters and hosting companies, you feel completely comfortable with the building blocks needed to open your website, prepare to accept orders and charge customers’ credit cards. During this episode, Iman makes some great suggestions to help cut costs and increase sales of goods and services, along with some powerful tips to help you make the right selection when it comes to shopping cart software. There are so many options when it comes to shopping carts; it can be confusing and time consuming to shop around for the right software. Iman shares his experience with well recognized companies. It is estimated that shopping carts have an alarming abandonment rate of about 60% and conversation rates of around 2.1% (of course, this varies from marketing to market), so it’s is critical to the success of your website that you take 16 minutes out of your day and listen to this podcast.
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